To show that Virgin Mobile places people at the heart of everything it does and creates, bringing more simplicity and flexibility in a category used to many complexities, I helped to reposition the brand in the UAE market, showing that the brand listens to its customers to create services that meet their needs.
The campaign is part of a brand positioning movement, among other initiatives, helping Virgin Mobile to increase brand cores while generating leads, new activations and app downloads - comparing before and after the campaign. Being recognized at the Effie Awards (MENA region - David vs. Goliath).
https://campaignme.com/virgin-mobile-gets-its-right-on-the-money-with-made-for-you/
Position: Strategy Director
Role: Brand Strategy / Creative Strategy
Agency:
Brand:
