To position a radio station that is known for promoting dialogue and a plural vision of the world, in a moment of radical political polarization, I helped to create a campaign with a powerful message encouraging people to learn how to disagree.
The campaign was the main initiative to reposition CBN Radio in Brazil, generating a good amount of buzz in Brazil, high number of views, impressions and engagement with the campaign, being recognized in festivals like D&AD (Online Video & Viral Films).
https://propmark.com.br/opiniao-custa-a-vida-de-pessoas-em-nova-campanha-da-cbn/
Position: Senior Strategist
Role: Brand Strategy / Creative Strategy
Agency:
Client:
