To build Nike's digital presence in Brazil with focus in Rio de Janeiro (host of Football World Cup and Olympics), I helped to create and manage @NikeRio social media platforms, on Twitter and Instagram, developing images, stories and doses of inspiration, with the world’s most wonderful city always in the backdrop.
Quickly @NikeRio became one of @Nike’s biggest social media accounts in Brazil, having a high average engagement rate with some contents breaking records of reach and interactions, compared to contents from other Nike accounts, globally.
Position: Content Strategy Manager
Role: Content Strategy
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