To create awareness for a smartphone that delivers the best photo experience in the category, I helped to create a project which turned journalists of Brazil's main communication platform into influencers, by changing their equipment and producing all materials and contents with Moto Z + Hasselblad camera.
The campaign reached 2.4 million people and proved to them that Moto Z’s camera has quality to produce photos for a newspapers cover, being recognized in festivals such as Wave Festival, with a Grand Prix in Branded Content.
Position: Senior Strategist
Role: Creative Strategy / Comms Planning
Agency:
Client:
