To bring awareness to Omantel’s Information and Communication Technology services, I helped to create a campaign that instead of promoting technology, promoted imagination. Using children to show that nowadays, and with Omantel as a partner, companies can turn imagination to reality.
The campaign quickly became a part of the Omani business owners conversations, generation high awareness about the ICT solutions, increasing important brand metrics for Omantel and generating new client acquisitions, being recognized at Effie (MENA region - B2B and Internet & Telecom).
Position: Strategy Director
Role: Brand Strategy / Creative Strategy
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